How Much Does Facebook Advertising Cost in 2025?

Are you wondering, "How much does Facebook advertising cost in 2025?"

On average, Facebook advertising cost can vary significantly based on factors like your campaign objective, bidding strategy, ad quality, and target audience.

In general, you might see Facebook ads cost around $0.26 – $0.30 per click (CPC), $1.01 – $3.00 per 1000 impressions (CPM), $0.01 – $0.25 per reaction, and $0.01 – $5.00 per install.

Use this guide to learn about bidding model average cost (CPC, CPM, etc.), discover Facebook ad costs vs. other ad networks, and find tips for setting a realistic Facebook ad budget in competitive industries.

Key Takeaways

• Around 81% of companies feel they receive strong Facebook advertising ROI

• Average CPC (Cost per click) ranges from $0.26 – $0.30

• Average CPM (Cost per mille) sits at $1.01 – $3.00

• Cost per reaction averages $0.01 – $0.25

• Cost per install typically falls between $0.01 – $5.00

How Much Does Facebook Advertising Cost?

When wondering "What determines the cost to advertise on Facebook", you’ll see that the platform’s pricing can fluctuate.

Most advertisers spend $0.26 – $0.30 per click, $1.01 – $3.00 per 1000 impressions, $0.01 – $0.25 per reaction, and $0.01 – $5.00 per install, with monthly Facebook ad budget allocations between $100 – $500.

Ultimately, the cost you see depends heavily on factors like ad set budgets, daily budgets, and lifetime budgets, as well as your bid cap and return on ad spend (ROAS) goals. Keep in mind these figures are just reference points.

Your actual bidding strategy and ad auction performance may yield higher or lower costs.

Use these numbers as benchmarks—not hard-and-fast rules.

Facebook Ad Costs vs. Other Ad Networks

To get a feel for Facebook ad costs vs. other ad networks, compare the average CPC and CPM below:

Is There a Minimum Cost to Advertise on Facebook?

Many ask, "Is there a minimum cost to advertise on Facebook?"

Yes. Facebook enforces a minimum seven-day Facebook ad budget across various objectives:

What Determines the Cost to Advertise on Facebook?

"What determines the cost to advertise on Facebook?" Several core elements factor into Facebook ads cost, including:

1. Budget

• Meta Advantage campaign budget: A campaign-level approach allocating funds to ad sets that show optimal performance

• Ad set budgets: Grants more precise control for advertisers managing diverse target audiences, optimization goals, and bidding strategies

• Daily budgets vs. lifetime budgets: Decide whether you spend a set amount daily or over an entire campaign period

2. Bidding Strategy

• Spend-based bidding: Maximize results by prioritizing either highest volume or highest value

• Goal-based bidding: Aims for a specific cost per result goal (e.g., a desired ROAS)

• Manual bidding: You set a bid cap manually for the maximum you’ll pay per action

3. Ad Auction

In an ad auction, Facebook evaluates:

• Bid: How much you’re willing to spend per desired action

• Estimated action rates: The likelihood people will engage with your ads

• Ad quality: User feedback (positive or negative) on your creative

4. Ad Objectives

Available objectives include Traffic, Leads, Sales, Awareness, Engagement, and App promotion. Facebook excels at reaching these goals, so ensure you target the right users to make the most of your budget.

5. Target Audience

Location, age, gender, languages, plus custom audiences for remarketing or lookalike targeting. Aim your ads at the most valuable segment for optimal results.

6. Peak Shopping Seasons That Increase Facebook Ad Costs

Certain times of year—Black Friday, Cyber Monday, Christmas—trigger more competitive bidding. This higher competition often inflates your Facebook advertising cost.

Does Facebook Advertising Provide a Good Return on Investment?

You might ask, "Does Facebook advertising provide a good return on investment?"

More than 80% of businesses say yes, citing a high Facebook advertising ROI. With vast user reach and precise target audience options, Facebook can be incredibly effective for most organizations.

How Much of Your Ad Budget Should You Spend on Facebook Ads?

"How much of your ad budget should you spend on Facebook ads?" Surveys show about 0–15% of total advertising budgets go toward Facebook, though this figure varies by company.

Keep evaluating your campaign performance: if it yields a robust return on ad spend (ROAS), increasing your Facebook ad budget may be worthwhile.

How to Lower Facebook Advertising Costs

"How to lower Facebook advertising costs" often comes down to refining these critical components:

1. Set a Realistic Budget

Slashing bids across the board can be counterproductive, especially in competitive industries. Instead, calibrate your spend in alignment with your bidding strategy and campaign objectives.

2. Optimize Bid Strategy

Using goal-based bidding or spend-based bidding can help align your spending with actual performance outcomes. For instance, a target ROAS approach hones in on profitability rather than simple conversion volume.

3. Narrow Audience Targeting

Facebook will strive to achieve your objectives—like generating leads or driving traffic—so narrower targeting can help ensure you reach high-value users rather than low-intent clickers.

According to Facebook, ads that excel combine the right objective, precise targeting, ad quality, appropriate budgets, sufficient duration, and compelling creative. Focus on these core elements to make every dollar count.

Make Every Facebook Ad Dollar Count with MarvelPixel

Facebook ad costs are rising, and every wasted click eats into your margins. The difference between a profitable campaign and burning money? Knowing exactly which ads, audiences, and creatives drive real revenue.

MarvelPixel helps eCommerce brands track every conversion with precision, giving you clear, actionable insights to cut wasted spend, optimize ROAS, and scale confidently.

🚀 Stop guessing. Start scaling. Try MarvelPixel free for 14 days and see the difference real attribution makes.