Attribution-First Analytics
See what drives conversions with precision. Our advanced analytics combine web and server-side data to identify the channels delivering real results, helping you focus spend on what drives revenue and cut what doesn’t.
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Clear attribution
Multi-channel attribution analysis for Facebook, Google, and other platforms.
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KPI accuracy
Compare channel KPIs like ROAS and CPA with significantly improved accuracy.
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Breakdowns for your data
Analyse performance per funnel stage, for different demographics, and product-specific performance.
First-Party Data Ownership
Control your data. Take charge of your marketing data with your own dedicated, secure servers. Avoid third-party restrictions and ensure your campaigns comply with privacy regulations.
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Your data, your rules.
Secure data storage on dedicated, first-party servers.
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KPI accuracy
Data is kept within regional compliance boundaries.
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Breakdowns for your data
Combined ad platform and CMS data to show metrics that you won't find anywhere else.
MarvelLink - The keys to success.
Boost Campaigns with Clean, Precise Event Tracking.
Effortless event syncing for smarter campaigns and better results.
Synchronised Events
Automatic syncing and de-duplication of Purchase, Add-to-Cart, and PageView events.
Major Ad Platforms
Seamless integration with major ad platforms like Meta, Google Ads, and Klaviyo.
Perfect EMQ Score
Instantly improve Event Matching Quality score on your most important conversion events.
Boost your revenue without clicking a button.
Find out how MarvelLink can help your business.
Financial Data Insights
Make confident, data-driven decisions. Easily access essential metrics like ROI, CAC, and marketing efficiency ratios. Know exactly how your campaigns are performing and adjust in real time.
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See the Big Picture
Real-time ROI dashboards to track profitability.
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Customer Acquisition Costs
Automated CAC calculation to measure how your marketing strategies and spend influence customer acquisition efficiency.
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Discover Patterns and Trends
Historical data comparisons and trend analysis.
Customer Journey Mapping
Visualise every step your customers take, from the first touchpoint to purchase and beyond. Identify bottlenecks, improve engagement, and refine your marketing strategies with a clearer picture of how your customers and potential customers interact with your business.
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Automatically Track Every Touchpoint
Interactive journey maps showing touch points from first click to conversion.
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Find your Most Effective Customer Journeys
Identify the highest-performing paths to conversion and how your existing customers are retained.
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Identify Blockers and Ineffective Channels
Conversion funnel insights to identify drop-off points.
First-party Tracking
Bypass the limitations of browser-based tracking and capture everything. Ad blockers and browser restrictions are no longer obstacles. With server-side tracking, you’ll get the full picture of your customers’ behaviour.
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Tracking Without Barriers
Server-side event collection to bypass browser-based limitations.
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Merge Mobile and Desktop Interactions
Cross-device tracking for a unified view of customer behaviour.
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Avoid Tracking Blockers
Bypass cookie and ad blockers to maintain data integrity.
