MarvelPixel: Engineered for GDPR Compliance
At MarvelPixel, we prioritize data privacy and security, ensuring our tracking technology aligns with the General Data Protection Regulation (GDPR). Our system is designed to help businesses maintain full control over their data while adhering to the highest privacy standards.
Key GDPR Compliance Features in MarvelPixel:
First-Party Tracking Server: Each client receives a dedicated first-party tracking server, ensuring full data ownership and control. Data is not shared with third-party platforms beyond the client’s control.
European-Based Servers: All data is processed and stored within EU data centers, ensuring compliance with GDPR data residency requirements.
Hashed & Secure Data Processing: Any personally identifiable information (PII), such as email addresses, is hashed before being sent to platforms like Meta, ensuring that no raw personal data is exposed.
Lifetime ID Tracking with User Privacy Controls: Our tracking technology allows for extended attribution windows, but clients can configure data retention policies in accordance with GDPR’s data minimization principles.
Client-Controlled Consent Management: MarvelPixel does not automatically initiate tracking without user consent. Clients are responsible for integrating MarvelPixel into their cookie consent banners to ensure users provide explicit opt-in before any tracking occurs.
Action Points: What You Need to Do
To ensure GDPR compliance while using MarvelPixel, take the following actions:
✔ Add MarvelPixel to your Cookie Consent Banner – Ensure MarvelPixel is included in your consent management platform, allowing users to opt in before tracking begins.
✔ Copy our suggested text to your Privacy or Cookie Policy– Update your policy to include a transparent explanation of how MarvelPixel processes data.
✔ Enable User Data Requests – Provide a way for users to access, delete, or modify their data in compliance with GDPR.
Recommended Cookie Policy Text
We use MarvelPixel to enhance the accuracy of our marketing attribution and campaign performance. MarvelPixel operates on a first-party tracking server, ensuring that we retain full control over the data collected. All personally identifiable data is hashed and anonymized before being sent to third-party platforms such as Meta.
If you consent to marketing and analytics tracking, MarvelPixel will collect and process data related to your interactions on our website, including purchases and engagement history. This helps us optimize our advertising efforts and deliver relevant promotions.
You can update your cookie preferences at any time through our Cookie Policy page. To request access, modification, or deletion of your tracking data, please contact us at hello@marvelpixel.io.
Common Steps to Ensure Overall GDPR Website Compliance
Implementing MarvelPixel aligns with standard GDPR compliance practices that all websites should already follow. These steps are integral to maintaining user trust and adhering to legal requirements:
1. Implement a GDPR-Compliant Cookie Banner
Obtain Informed Consent: Before storing or accessing information on a user’s device, obtain their explicit consent, except for cookies strictly necessary for the website’s operation. This aligns with the ePrivacy Directive and GDPR requirements. 
Provide Clear Information: Clearly inform users about the types of cookies used, their purposes, and the data they collect. Avoid using pre-ticked boxes or deceptive designs that could mislead users into consenting. 
Offer Easy Consent Management: Ensure that users can easily accept or reject cookies, and provide a mechanism for them to withdraw consent at any time. 
2. Update Your Privacy or Cookie Policy
Disclose Data Collection Practices: Clearly outline what data MarvelPixel collects, how it is processed, and for what purposes.
Explain Data Sharing and Protection Measures: Inform users that data is hashed before being sent to third-party platforms like Meta, enhancing data security.
Detail User Rights: Provide information on how users can exercise their rights under GDPR, such as accessing their data or requesting its deletion.
3. Honor User Rights (Access, Deletion, and Portability)
Facilitate Data Access and Deletion Requests: Implement processes that allow users to access their data or request its deletion, in compliance with GDPR’s “Right to be Forgotten.”
Ensure Data Portability: Provide users with their data in a structured, commonly used, and machine-readable format upon request.
Cease Tracking Upon Withdrawal of Consent: Ensure that MarvelPixel ceases tracking users who have withdrawn their consent, in accordance with GDPR requirements.
4. Establish Data Retention Policies
Define Data Retention Periods: Store personal data only for as long as necessary to fulfill its intended purpose, in line with GDPR’s data minimization principleImplement
Data Deletion Protocols: Regularly delete or anonymize data that is no longer needed, ensuring compliance with GDPR’s data retention guidelines.
Document Retention Policies: Clearly communicate your data retention policies to users, enhancing transparency and trust.
Final Notes on GDPR Compliance
By following these standard practices, businesses using MarvelPixel can ensure they remain fully compliant with GDPR regulations. Data privacy is a shared responsibility, and it is essential that each client integrates MarvelPixel responsibly within their broader data protection and consent management framework.
For any questions about GDPR compliance, please contact us at hello@marvelpixel.io.
