Case Study: How This E-Commerce Brand Discovered a Hidden Market & Added €1.7M in Revenue

MarvelPixel

How our client, an e-commerce clothing brand, grew from $180K/month to over $320K/month by uncovering hidden market opportunities with MarvelPixel’s insights.

Every e-commerce brand dreams of unlocking hidden growth opportunities, but few actually do.

One of our clients, a fast-growing clothing brand, found an unexpected goldmine with MarvelPixel’s insights.

That’s a staggering $1.7M increase per year!

Here’s how they did it—and how you can, too.

Step 1: Identifying the Hidden Market Opportunity

Within just one month, the brand spotted a gap using our dashboard, launched a campaign, and drove:

✅ 327 purchases
✅ €41,558.54 in new sales
✅ A major revenue jump

💡 This was the push they needed to break past their €300K/month ceiling.

But what did they find?

Step 2: Analysing Key Metrics for Growth

The brand took a deep dive into their data, focusing on:

👉 New customer acquisition costs (nCACs)
👉 ROAS by country
👉 Top customer journeys

And they found something shocking:

Belgium had 487 purchases from July-Dec 2024… without a single targeted ad.

That’s hundreds of untapped buyers—just waiting for the right campaign.

Step 3: Prioritising Belgium Over Other Markets

nCAC: €34 (Belgium) vs. €41 (France)
No localisation needed (same language, same creatives)

With a lower cost per new customer and zero extra effort, Belgium became the priority.

Now onto the campaigns!

Step 4: Improving Attribution Before Scaling Ads

Before launching the Belgium campaign, we helped them improve their Event Match Quality on Meta to 9+ by sending accurate event data to the channel.

✔ Improve Event Match Quality (EMQ) on Meta by sending accurate first-party data.

Why does this matter?

Higher EMQ → Better Attribution → Lower CAC → Stronger Performance

Now, it was time to launch.

Step 5: Running the Winning Campaign

They launched a Meta ASC+ (Advantage+ Shopping Campaign) at just €50/day, targeting only Belgium.

Results?

✅ 163 purchases
✅ €15.56 cost per purchase
✅ 9.2x ROAS

An ultra-efficient campaign—now being scaled further.

The Power of Real Attribution Insights

Without accurate tracking, this opportunity would have been completely missed.

MarvelPixel helped them:

✅ Identify a profitable market
✅ Show the correct attribution between channels
✅ Uncover untapped markets for scale
✅ Increase their EMQ to 9+

This is more than just tracking—it’s about making smarter decisions with data.

What This Means for You

If you're running an eCommerce brand, but feel stuck at your revenue ceiling, ask yourself:

🚀 Are there hidden markets you’re missing?
💰 Are you optimising ad spend for maximum profitability?
📈 Can you scale campaigns with confidence?

With the right attribution insights, you can.