Changelog

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Mar 06, 2025

MarvelLink

MarvelLink is now live! Our latest feature ensures seamless event tracking and automation across all your marketing channels. With automatic syncing, de-duplication, and improved tracking accuracy, MarvelLink helps you optimise your campaigns effortlessly.

What’s new? - MarvelLink

MarvelLink - Complete event tracking and syncing solution.

Synchronized Events - Automatic syncing and de-duplication of Purchase, Add-to-Cart, and PageView events

Major Ad Platform Integration with Meta, Google Ads, and Klaviyo.

Perfect EMQ Score feature for improved Event Matching Quality

What’s new?

Shopify total now displayed in the Comparison Table, with a new colour to differentiate it from other rows and totals.

MER vs Channel ROAS comparison added.

MER vs Channel performance comparison added.

Fixed

Fixed styling and metric display issues in TOFU graphic.

Comparison table - Improved for deeper campaign analysis with better usability.

Comparison table - Fixed bugs, glitches, and UI overlaps.

Updated Fixed search functionality for smoother use of journeys and product insights.

Improvements

Updated design for the Channel Overview card.

Fixed alignment issues with help and select buttons.

New design for Customer Acquisition Cost to better compare Pixel vs Channels.

Improved skeleton loading for a smoother user experience.

Feb 28, 2025

Global Notifications

What’s new?

Global Toast Notifications for enhanced user verification.

Fixed

Resolved incorrect date selection issue in Date Picker.

Fixed meta/Google table isolation issue in Comparison Table.

Updated Average Time Display format to 'Xd Xh Xm' in User Journeys.

Improvements

Year-to-Date selection in Date Picker.

Added new icons in Comparison Tables for better visual clarity

Feb 14, 2025

Help Section

We're launching a brand new Help Section inside the pixel! This is designed to make it easier for users to find answers, get support and report any bugs they find.

What’s new?

Contact Form for direct inquiries.

FAQs for common questions.

Feb 7, 2025

Global Date Picker

We’re introducing a Global Date Picker to streamline your workflow. Now, your selected timeframes persist across pages, ensuring a smoother experience without constant re-selection. Along with this, we’ve introduced a fresh UI with a two-month calendar view, making it easier to navigate and choose dates.

What’s new?

New Date Picker UI: Redesigned with a two-month calendar view for better usability.

Presets: Quick and easily change your dates with set date preset controls.

Fixed

Resolved global date issue where previous selections did not persist across pages.

Jan 27, 2025

Dashboard Enhancements

A newly built business overview dashboard, to give our users more control and clarity. Now, filters are removable, allowing you to select and compare only the visuals you need and remove them with a simple click.

What’s new?

Dashboard Layout: New layout which dynamically displays a comparison of the analytics around it. The surrounding analytics highlight your key business metrics, and when clicked, you can easily compare two key business metrics at a time in the centre.

Removable Chips: Easily remove filters once added for a more flexible experience.

Updated Metric UI: Selected metrics are now more visually dominant, highlighted with contrasting colours for greater clarity.