#1 Ecommerce Data Attribution Software

Unlock the Full Potential of Your E-Commerce Data

Stop losing revenue to fragmented tracking. MarvelPixel’s all-in-one platform fixes data gaps, delivering end-to-end attribution, advanced analytics, and a single source of truth.
Stop losing revenue to fragmented tracking. MarvelPixel’s all-in-one platform fixes data gaps, delivering end-to-end attribution, advanced analytics, and a single source of truth.
Stop losing revenue to fragmented tracking. MarvelPixel’s all-in-one platform fixes data gaps, delivering end-to-end attribution, advanced analytics, and a single source of truth.

E-Commerce Focused Analytics

E-Commerce Focused Analytics

E-Commerce Focused Analytics

Instant Retargeting Revenue Boost

Instant Retargeting Revenue Boost

Instant Retargeting Revenue Boost

Lifetime IDs - No 7-Day tracking Limits

Lifetime IDs - No 7-Day tracking Limits

Lifetime IDs - No 7-Day tracking Limits

Why should you choose MarvelPixel as your analytics companion?

Our analytics dashboard is designed to make first party data management intuitive and efficient.

Attribution-First Analytics

Accurate attribution, stock-aware campaigns and audience insights.

Platform Integration

Sync effortlessly with Meta and Google Ads for better data and improved ROAS.

Your 1st Party Data Server

Bypass browser restrictions and ad blockers for reliable, accurate insights.

Accurate Event Forwarding

Feed your channels precise data and achieve smarter results!

Real-Time Data Insights

Track user interactions in real time and with data driven insights.

Customer Journey Mapping

Visualise user journeys end-to-end to optimise engagement and conversions.

Never Lose Track of Your Customers

Extend Tracking Beyond Limits & Retarget with Precision

Unlock 15-45% more revenue in just two weeks.

Our Features

Exclusive features you can't find anywhere else.

Exclusive features you can't find anywhere else.

A better and faster way to manage your data.

Unified Data Management

Combine all your marketing data in one platform for easy access

Advanced Attribution Models

Track user interactions and measure performance accurately

Performance Tracking

Get live insights to optimize campaigns instantly

Boost your Meta ads performance with smarter event signals.

MarvelLink bridges the data gap, syncing precise, de-duplicated events for better targeting and improved ad performance.

1

Synchronised Events

MarvelLink ensures Purchase, Add-to-Cart, and PageView events are synced and de-duplicated in real-time, providing ad platforms with clean, accurate data for optimal performance.

2

Perfect Event Matching Quality (EMQ) Score

Improve your EMQ score instantly, giving platforms like Meta and Google the precise data they need for better targeting and higher-performing campaigns.

Your Server, Your Data, 

Your Decisions.

Stop relying on third-party platforms. Take full ownership of your data for better privacy, compliance, and marketing efficiency.

1

Your data, your rules.

Own 100% of your data—no third parties involved. Safeguard your brand’s most valuable asset and increase your business value with absolute transparency.

2

Empowered Decision-Making

Equip your team with secure, fully-owned data to drive data-informed decisions and unlock growth opportunities with confidence.

Stop Wasting Budget on Out-of-Stock Products.

Optimise ad performance with real-time stock tracking and budget efficiency.

1

Real-Time Stock Control

Track stock levels per campaign and ad set in real time to ensure your ads always align with available products.

2

Efficient Budget Utilisation

Prevent ads from running for out-of-stock products, pause campaigns or shift budgets to high-stock, high-ROAS products

Custom Event Optimisation: The Future of Media Buying.

Revolutionize your ad strategy by focusing on growth, not redundancy.

1

1

Ditch Default Events

Meta’s standard purchase event prioritizes recycled customers over new ones.

2

2

Target Real New Clients

We only fire “New Purchase” events when a first-time customer buys, forcing the algorithm to optimize for acquisition.

3

3

Better Ad Spend Efficiency

Break free from endless retargeting loops and scale your customer base without increasing CAC.

Brands using this strategy saw a 35% increase in new customer acquisition while maintaining ROAS.

Like what you see?

We have much more to show. View our features or get started!
With MarvelPixel you will:

Be the marketer who can answer questions with confidence.

Main in suit

What is the AOV of my top customer journey?

Woman in yellow shirt

Are we spending budget on out-of-stock products?

Woman taking selfie

What is the bounce rate per ad?

Man in cream hoodi

How do landing pages impact revenue?

Man in green shirt

Is Meta retargeting users on top of funnel campaigns?

Man in suit

Are my campaigns optimised correctly?

How many prospects are in consideration phase?

Woman in suit

Which ads resonate best with which audience?

Want answers to your questions?

Talk to one of our experts for free!

But that's not all…

4 Keys to an unfair advantage.

Own your data, protect your brand

Take full control of your marketing data with a secure, dedicated server. Say goodbye to third-party restrictions and compliance risks.

Streamline your marketing data workflow

Simplify performance attribution by centralizing all channels data into one dashboard.

Power your campaigns with first-party data optimization

Send precise, real-time event data back to your channels. MarvelPixel’s first-party data optimization empowers smarter targeting and improved ad performance with every click.

Your AI Marketing Assistant, Powered by Your Data

Meet MarvelGPT, your AI-powered marketing assistant. Get instant insights, actionable recommendations, and smarter decisions—all tailored to your data.

Turn every team member into a genius.

Give every department the data they need to make smarter, data-driven decisions.

Marketing managers

Improve cross-channel attribution / EMQ.

Customise event targeting to boost ROAS.

Track the full customer journey in real time.

Data scientists

Control first-party data with secure storage.

Access data faster for real-time insights.

Customise models for precise decisions.

Business owners

Track key financial metrics in real time.

Securely own and manage data.

Protect brand and maximise long-term value.

What would you like to know about MarvelPixel?

What would you like to know about MarvelPixel?

What can I do with MarvelPixel?icon
What can I expect in the first 30 days using your product?icon
What integrations does MarvelPixel support?icon
Is it hard to install the MarvelPixel?icon
How long does it take to setup my account?icon
When will my data be visible on my dashboard?icon
Do I need to have technical knowledge to have my own data server?icon
Is my data safe?icon
How can I get support?icon

Get started with MarvelPixel and start scaling with accurate data.

Book a free discovery call and walk through our demo.

Camperstraat 42,

1091 AH Amsterdam

Copyright © 2025 Marveltest B.V

Pixel Operational

Camperstraat 42,

1091 AH Amsterdam

Copyright © 2025 Marveltest B.V

Pixel Operational

Camperstraat 42,

1091 AH Amsterdam

Copyright © 2025 Marveltest B.V

Pixel Operational